Mrs Fields Cookies Case Study Example | Topics and Well Written Essays - 1250 words - 3

Mrs Fields Cookies - Case Study ExampleIt has thus created a wider database of refreshed opportunities in the real world. It has also become a necessary business tool with its wide range of applications in the ever-expanding and competitive global environment, especially where acquisitions and mergers be concerned.When Fields acquired La Petite Boulangerie or LPB in 1987 from PepsiCo, the fraternity saw the huge potential of successful diversification into new sit-in caf that would also mete out to complement the delights of Fields cookies. LPB was a French bakery cum sandwich retail chain with 119 outlets. Within a month after the acquisition, Fields release down LPBs administrative staff to 3 from the strength of 53 employees as various administrative functions like accounts, human resource, finance, training, and development were brought within the wider backcloth of Fields in-house information system. It was a major tactical strategy that was used to promote centralized mon itoring and uniformity in the work functioning across its various outlets.The prime importance of using technologies is not only improving the various processes within the system but also the overall performance. It also greatly facilitates the merger of diverse ideologies and processes for improved performance. In the case of LPB, it was an essential tool to promote better efficiency in the delivery of the common organizational goals and objectives.In a fiercely competitive business environment, the firm gains the position by leveraging its strengths by improving and improvising its business management and organizational goals. A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create equal value at a lower cost, or do both (Porter, 1996). The technology-driven organization culture within the parent company needs to become the inwrought part of all its subsidiaries and acquisitions.