Marketing Philosophy and Strategy Research Paper

trade Philosophy and outline - Research Paper ExampleThe research conclusions assert that while, technological advancements such as the Contemporary Marketing Practice (CMP) framework, Hybrid Distribution Systems and Demand Change Remediation have significantly aided the strength of selling practices, ethical and legal issues such as c at one timerns regarding consumer online privacy and targeting children via marketing efforts still take away to be addressed. The paper also assesses the intersection point launches of Sony BetaMax, Colgate Kitchen Entrees and Pepsi-Kona to determine the challenges in new harvest-home development in the marketing landscape of today. Marketing Philosophy and Strategy The dynamism of the marketing landscape requires a comprehensive collar of the issues and concerns related to the development of new crossways and the impact of the global economy on the marketing philosophy and strategy of a business. The purpose of this research paper is to em ploy the findings of prior literature and scholarly articles to examine the challenges that ar involved in the development of new crossroads thereby, assessing the impact of technological advancements in assisting the effort of new product development. Furthermore, the paper conducts extensive research into prior literature to fulfill the objective of addressing the legal and ethical implications of marketing efforts. ... products is highly influential, such that the volatility of the worldwide business environment extends to the individual characteristics of consumers including patterns of consumption which increase the need for organizations to engage in practices that encourage the creation of products that can appeal to the specific tastes and preferences of the target market. In their article, Ogawa and Piller (2006) foreground the problem that is associated with the commercialization of new products that has led to the staggering hardship of more than 50% of new product la unches. Certainly, the pivotal challenge being faced by businesses in the economy of today is a failure to recognize the needs of customers (Chaturvedi & Rajan, 2000 Ogawa & Piller, 2006). Research into the failure of Pepsi-Kona, the launch of which was essentially inspired by Starbucks jump for joy in reviving the declining demand for coffee suggests that Pepsi did not undertake effective marketing testing and move with the launch of the beverage even though initial results did not predict a successful product launch (D. Pitta & E.Pitta 2012). Ogawa and Piller (2006) note that developing sales forecasts and expected sales volume for new products is becoming a highly challenging task, this notion essentially asserts that the accuracy and preciseness of determining customer needs and creating sales forecasts during the extended period that is prior to the development of new products is a vital challenge. According to Jhang et al. (2012), extensive product innovation during the pro cess of new product development and decisions regarding brand extension must be finalized once the product is aligned with the consumer product category expectations, products such Colgate Kitchen Entrees and Cosmopolitan Yogurt