Similarities and differences between action research and audit Essay

Similarities and differences between action research and audit - Essay Example Concerning functions and applications, they have their distinct objectives, techniques and responsibilities.An interesting fact concerning these two disciplines is that action research of audit improves auditing, and auditing of action research helps to remove the dross and improve the quality of the research. (CAFWAA).From immemorial times monarchs and other rulers have rewarded groups and individuals for research and development purposes. The wise rulers and elders possessed the gracious disposition which caused them to provide rewards and incentives to encourage discoveries, inventions, and improvements for the betterment of human life and society.Men and women convinced in the belief that there were better ways of doing things immersed themselves in understanding systems and theories, and harnessed nature and elements to refine methods and structures. They zealously pursued their goals, at times against heavy odds, bequeathing their posterity a rich legacy of healthier and happie r living conditions. (Action Research).Action Research is based on clear vision, mission and guiding principles seeking to reveal the truth about any subject, thesis or situation. It also undertakes tasks of finding ways and means on improving existing systems and methodologies. It does so by meticulously going through existing systems and technologies, scrutinizing their efficacy, relevance and alternatives, and conducting experiments with new hypotheses and integrations. (What is Action Research) Audit Audit is the statutory study, scrutiny and verification of financial statements and management systems maintained by institutions, corporations and individuals. It provides the status and track record of the entity as required by law for general information or specific purposes like diversifications and investment strategies. Audit is done internally and by external professionals. (Audit, Credit Suisse). Audit helps to shape and reshape policies and procedures and improve efficiency and output. It refurbishes the entire organization to provide better quality and services. (Acacia Research Corporation). Auditing is highly responsible and demanding task. It is also time consuming and meticulous. It is a teamwork pursuance endowed with highly skilled technical expertise and adept at critical evaluations of diverse disciplines. It follows the highest order of professional and statutory standards and ethics. (Audit). Similarities between Action Research and Audit One ostentatious similarity between action research and audit is that both rely on data and facts to serve their aims and objectives. They base their conclusions on fundamental principles and sound judgment. They source their data and methodologies from well-established, credible sources only. Their similarities also match in the highly professional and all-pervasive approach to their area of activities. Action research is based on examination and improvement wherever possible of relevant, well-documented data and facts. Audit is based on the examination of financial statements made up of facts and figures, and their certification and approval along with suggestions for improvements and rectifications. Both action research and auditing is done by experienced, well-qualified, and highly skilled professionals. (Catherine Wylie). Differences between Action Research and Audit Action research is an age old phenomena which has existed for a very long time. Audit is comparatively new and came

Adult Education Essay Example for Free

Adult Education Essay Adults dont learn in the same way as children do because their personality structure is almost fully developed at that stage in their lives, along with a series of habits and practices that have been acquired during their lifetime. Therefore, the learning process must take into account how an adult perceives not only what is being taught, but also themselves; this includes, but is not limited to: considering their previous learning experiences, considering their temporal perspective especially when it comes to short term application of what is being taught, and matching education to their problems, needs, interests and expectations. The principles of adult education are: 1)Adults will only learn when they want to. Simply put, no adult will learn under pressure. They must be motivated to want to acquire new knowledge or skills that will help them in their work or day-to-day life. Thus, their desire to learn can decrease or increase depending on the approach and methodology that is being used. 2)Adults only really want to learn that which will help them in the short term. Adults will only learn when they feel they need to. Basically, any attained knowledge will only make sense if the adult can see the applicability of what is being learned 3)Adults learn by doing. No adult enjoys being fed vast amounts of theory with little or no practice. As we grow older, we much prefer a hands-on approach to things. The learning will be much more effective if we can take an active role in the learning process. Thus its important to encourage objective discussion both in analyzing the problem and coming up with a solution. 4)Adults will only learn by solving problems they can associate with their reality. They focus on real world problems and practical assimilation of what is being taught. 5)Experience will interfere in adult education. Thus, any new information being presented must be integrated with their own experience. 6)Adults learn better in an informal environment. They require a more relaxed atmosphere; one that will stimulate them to participate, 7)Adults need feedback. its important that learning process provide adults with constructive feedback, through self-evaluation questionnaires and activities. 8)Adults require a variety of teaching methods. The use of audiovisual materials is highly recommended with use of interactive activities such as role-playing, mock classes and presentations from the students.

Themes from the Celebration at Heorot :: Celebration at Heorot Essays

Themes from the Celebration at Heorot The passage "Celebration at Heorot" presents a wide variety of subtle themes and ideas. The three main ones are: the foretelling of the doomed future, different Christian and pagan beliefs and rituals, and the enternal battle of men vs. monster (good vs. evil). This section will analyze each one of these themes. To go to a specific page, click on the links above. Men vs Monster The theme of eternal battle between men and monster can be perceived through the different stories told by scopsat the celebration. The main idea behind the stories is that even though Beowulf has heroically defeated Grendel , or mortally wounded him, the greater evil may not be defeated for it comes from a different source. The foreshadowing is that this evil will not come from monsters but from within the men. In other words, the real evil within people is still undefeated. The three stories have different agendas in regards to this theme. The first story, about Sigemund, is a happy one, and in it a hero defeats the dragon: "The hot dragon melted." (Norton, 38) The second story is about a treacherous king, Heremod, who betrays his people, "crime took possession of Heremod" (Norton, 38), and becomes a burden to his tribe. The last story is about Hildeburh, sister of King Hnaef (Norton, 41), who was married to Finn, king of the Jutes. Hnaef paid a friendly visit to his sister's home. Finn and Hnaef had an argument, and a fight broke out. Hnaef and Finn's son were killed practically before Hildeburh's very eyes. In Anglo-Saxon society, killing a relative was considered to be the worst sin of all. (Britannica, online) Thus, the evil that caused this horrible deed comes not from an fictional (imaginary) monster, but rather from the very real monster within people themselves. And, these stories show that the battle between good and evil is far from over. Themes from the Celebration at Heorot :: Celebration at Heorot Essays Themes from the Celebration at Heorot The passage "Celebration at Heorot" presents a wide variety of subtle themes and ideas. The three main ones are: the foretelling of the doomed future, different Christian and pagan beliefs and rituals, and the enternal battle of men vs. monster (good vs. evil). This section will analyze each one of these themes. To go to a specific page, click on the links above. Men vs Monster The theme of eternal battle between men and monster can be perceived through the different stories told by scopsat the celebration. The main idea behind the stories is that even though Beowulf has heroically defeated Grendel , or mortally wounded him, the greater evil may not be defeated for it comes from a different source. The foreshadowing is that this evil will not come from monsters but from within the men. In other words, the real evil within people is still undefeated. The three stories have different agendas in regards to this theme. The first story, about Sigemund, is a happy one, and in it a hero defeats the dragon: "The hot dragon melted." (Norton, 38) The second story is about a treacherous king, Heremod, who betrays his people, "crime took possession of Heremod" (Norton, 38), and becomes a burden to his tribe. The last story is about Hildeburh, sister of King Hnaef (Norton, 41), who was married to Finn, king of the Jutes. Hnaef paid a friendly visit to his sister's home. Finn and Hnaef had an argument, and a fight broke out. Hnaef and Finn's son were killed practically before Hildeburh's very eyes. In Anglo-Saxon society, killing a relative was considered to be the worst sin of all. (Britannica, online) Thus, the evil that caused this horrible deed comes not from an fictional (imaginary) monster, but rather from the very real monster within people themselves. And, these stories show that the battle between good and evil is far from over.

American name David Birth name Huayi

My partner is a very dynamic Chinese guy named Hua Yi, but is known by his American name, David Birth. He is an only son and lives with his immediate family although he has other family members and relatives in South East China. His father works as a truck driver and his mother, as an airline inspector. He goes back to China to visit every two years or so. On assessment, he believes that their family belongs to the middle class economic strata. David’s parents moved to the United States nine years ago in 2000 in search of wider horizons and better earning opportunities.David believes that he left his cultural roots in China, but he has never forgotten this, and so, despite his being in the United States, he has retained his cultural identity and learned to incorporate American culture into it. He believes he has half of his heart in China and half in the United States. David is a very physical person and loves to indulge in sports and other physical activities like table tenni s, club and local golfing, as well as fishing. He values his leisure time and spends this mostly with his family and friends.He likes to watch movies and spend time learning new things and discovering new possibilities. He is also very outgoing and can handle his emotions quite well. David finished his secondary education from North Penn High School in Lansdale four years ago in 2005. He has consistently been a ‘B’ student and decided to shift from nursing to international business during his college years. He plans to pursue this degree in international business and later transfer to a ‘temple’ from his community college.He is bent on finding a job in the Philadelphia area so that he can use this job as a stepping stone to accomplish his dream of being able to travel all around the world and learn new things. In the next year, he has also made a resolve to work hard to acquire good grades to enable him to transfer to a better college. He also plans to inve st in real estate when he has the resources and buy a luxurious house for his parents. David can be very shy at times and he also has difficulty in verbalizing his emotions. He is very close to his family and so fears that one day they will acquire health problems and eventually die.INFERENTIAL SECTION: Based on the simplicity of David, and his very simple aspirations, I can easily say that he only seeks very ordinary dreams for himself and for the people around him. I think that his foremost desire would be to able to meet the basic requirements of a dignified life, hence, quite likely, in the next ten years he would be focused on building his own family, leading a good family life, maintaining a decent and good paying job, and being able to acquire residential property. Considering his Asian background, David has high hopes of moving to America.Based on his past, I can say that moving to America is a very welcome change for him and that this significant event in his life has given him a more liberal and permissive view of things, enabling him to be more decisive, more open to risks, and change. His Asian background has also given him the propensity to view things based on the oriental belief of Karma, which means that according to his own personal philosophy, he thinks that the energy you put out to the universe, which could either be good or bad, is the same kind of energy that the universe will send back to you.VALUE SECTION: As a person, my partner’s strengths are being able to maintain an open mind in all things and seek opportunities to try innovations. This mindset of his could be considered a strength because this will enable him to explore many new things in life and try out more opportunities; therefore making him a more rounded and more holistic person than he is now. David is very open to criticism and he believes that he can learn many new things from what other people say – as a strength, this can contribute to self-improvement as well as individual development.David, on the other hand, can be very shy at times. This prevents him from vocalizing his ideas and making his thoughts known to other people. This, as his weakness, can cause him to become less satisfied of certain situations because he cannot verbalize what he wants to do about these things. He may also have problems with indicating what he truly wants in many cases because not all people can read other people’s minds. Treated the other way, this shyness can be converted into a strength if it is based on the concept of being mild-mannered and composed.This particular attitude of his can work the other way and give other people the impression that he can control himself well and is not given to stray and baseless reactions and emotions. SELF-REFLECTION SECTION: As a interpersonal communicator, I believe that the most important skill that I have is the ability to listen and allow the other person to speak. Many things can be gleaned from how ano ther person reacts to our questions and I am confident that I give due attention to these subtle and discreet reactions.Another ability of mine that I consider a strength is my skill of being able to rephrase the question for clarity. This can be very helpful especially if the person I am talking to has difficulty in comprehension. I am also given to being lively and bubbly at times so this serves to keep the interest of the person I am talking to. I also tend to be very intimate when it comes to communication; maintaining eye contact, physical contact, and contact on a mental level.I avoid being too emotional when communicating to maintain objectivity. In my conversation with David he found me to be very entertaining. On the other hand, my approach to communication can be very aggressive at times and this can intimidate the person I am talking to and cause them to shrink into themselves. My being very vocal and verbal can sometimes come across as intimidating. I tend to be very pre cise at times, and this can work against me by making me sound more like an investigator than a communicator.To improve on my interpersonal communication skills, I believe that I need to expose myself to more real life situations and not treat encounters like they are opportunities to earn a good grade in the classroom. I have to learn the entertainment and knowledge value of communication and the various benefits that it can present to social relationships. Perhaps, I need to attend personality development seminars and workshops to make me more effective in interpersonal communications. To add to this, I also need to develop a certain degree of rapport with myself to be able to reflect this rapport to whoever I am communicating with.

Oroonoko Matters Of Race And Kingship English Literature Essay

Aphras Behn ‘s Oroonoko tends to concentrate on the intervention of bondage and race, peculiarly Behn ‘s ‘granting of epic stature to an African prince ‘ ( Pacheco 1 ) . This highlights the impression of affinity, and mention to a legitimate sovereign. Behn ‘s novelette of an African slave who was one time a male monarch was published in 1688, the twelvemonth that saw the exsanguine deposition of King James II in England. This essay will seek and research and analyze the connexions between affairs of race and kingship in the novelette. In his article George Guffey challenged such readings by ‘asserting that the significance of Behn ‘s hero resides non in his African beginnings but in his royal blood, his captivity ‘ , ( Lore Metzger 3 ) harmonizing to Guffey, this presents a mirror image of the at hand deposition of the legitimate sovereign, James II. One could construe this as Behn, stand foring hierarchal rules, making a monarchist political orientation ; this is shown in Behn ‘s series of mentions to the executing of Charles I, this creates linkages to Oroonoko ‘s linear as a prince executed by racialist work forces, inferior in hierarchy. The nostalgic imprint of the old order demonstrates the split in English civilization caused by the civil war ‘s wake ; this impression of kingship is shown in Oroonoko when capturers name him Caesar. The storyteller and Oroonoko- Caesar have both received European instructions, as Todd suggests ‘accorded to favor white work forces ; both are victims and donees of socioeconomic systems that discriminate male monarchs from common mans ‘ back uping the privileges of the aristocracy with net incomes of the slave- trade. Oroonoko is described as holding captured and sold black slaves in African wars before he was himself enslaved by a Christian. The storyteller non merely belongs to a slave owning category but ‘clearly supports the chauvinistic colonising endeavor which fuelled and depended on the African Slave trade ‘ ( Todd, 218 ) . Behn uses exuberant description ‘of gold-prospecting ‘ ( 45 ) to propose desirability- in 1688, on the Eve of William of Orange ‘s accession to the British throne- Behn suggests ‘ Ti bemoaned what his stateliness lost by losing that portion of America ‘ ( 59 ) . The storyteller and a hero who are both victims of the slave trade, and by comparing both characters at different minutes, to the Indians, Behn ‘provides a position on ‘the Conquest of America ‘ ( Todd 219 ) demoing impressions of imperialism and kingship. The renaming of slaves can be seen as destructing individuality, slaves were renamed every bit shortly as they arrived in foreign lands, taking individuality and therefore Oroonoko ‘s kingship, nevertheless one could reason the name Caesar given to the character still denotes affinity and creates a certain sum of regard. Throughout the narrative a sort of monarchist discourse pervades Behn ‘s narrative of a prince who is ‘beloved like a Deity ‘ ( 29 ) . After Oroonoko is sold into bondage in Surinam, Behn ‘foregrounds the monarchist myth ‘ ( Anita Dacheco ) . Trefy, who buys Oroonoko, knows he is no ordinary slave, he is at first richly dressed, harmonizing to his societal place, he can non conceal the: ‘Graces of his expressions and Mein The Royal Youth appear ‘d in spight of the slave, even by those who yet knew non that he was a prince ‘ ( p.39 ) Even though disguised, authorization radiances through, this is clearly shown when Oroonoko reaches the plantation, the response of the slaves to his presence make significance of his royal position clear: ‘Live, O male monarch, Long live, O male monarch! And snoging his pess, paid him Divine Homage ‘ ( 41 ) The slaves worship Oroonoko as a God, as Pacheo emphasises ‘It would be difficult to conceive of a more extremist exoneration, of the royal privilege ‘ intending the slaves serve as a map, a literary map, to solidify the rightness and holiness of royal power. Trefry even reflects merrily that Oroonoko ‘s ‘ Grandeur ‘ is ‘confirmed by the Adoration of all the slaves ‘ ( 41 ) . The royalist discourse basically portrays royal power as a natural jurisprudence, with godly intent, shacking the blood of the royal line. The text seeks to reenforce its monarchist political orientation with governing category values, this can be seen by Oroonoko ‘s instruction, the emphasise on preparation as Pacheo references ‘Oroonoko as a European blue blood, with privileges European upper class-culture ‘ , the work forces who contribute to Oroonoko ‘s instruction are gentlemen such as Trefry, a individual of great ‘wit, and all right a cquisition ‘ ( 38 ) . The novelette written at a clip of great intense turbulence in societal power dealingss, endorses the elitist values of the opinion category, formalizing the authorization non merely for the monarchy, but besides of the upper categories that clutter around the throne, ‘allied to it through a shared involvement in continuing the differentiation of familial power ( 496 ) , SOMETHING SHOULD GO HERE. The affairs of race are questioned in Oroonoko ‘s beloved, whom the English rename Clemene. As Todd suggests Imoinda is ‘doubly enslaved- to the Whites, male and female ‘ ( 219 ) one could propose even to her black hubby. In contrast to the storyteller, who stands in relation Oroonoko, as queen or ‘ Petraarchan lady-lord to a vassal- a ‘Great kept woman ‘ ( 46 ) . As Todd provinces ‘Imoinda is an eldritch amalgam of European ideals of European fantasties about married womans of ‘Oriental ‘ tyrants ‘ , she is hence an image of ideal that race can non dispute. Race is shown Behn ‘s portrayal of her African prince, of both his physical visual aspect and his character, is deeply Europocentric: ‘His face was non of that brown rusty Black, His olfactory organ was lifting and Roman, alternatively of African and level, His oral cavity the finest shaped that could be seen: far from those great turned lips, which are so natural to the remainder of the Blacks ‘ ( p 8 ) The text is clearly eager to separate its hero from other inkinesss: his beauty by and large and his single characteristics distance Oroonoko from what the storyteller calls his ‘gloomy Race ‘ ( 6 ) and place him with European thoughts of beauty. The phrase ‘ bating his coloring material ‘ makes his us feel Oroonoko ‘s African beginnings as a liability, a defect in his race. When the novelette comes to see the hero ‘s every bit extraordinary virtuousness. The history of Oroonoko ‘s upbringing stresses his ‘natural disposition to Arms ‘ ( 6 ) , his tuition in ‘ Ethical motives, linguistic communication and Science ‘ ( 7 ) . One could construe this ‘nature ‘ belonging non to primitivism but to royalism, for it is inseparable from elevated birth. We are told of Oroonokos ‘ native beauty ‘ and struck with ‘ an awe and fear, even those that knew non his Quality ‘ ( 6 ) , the word quality combines intensions of virtuousness and high birth, in this novelette a royal birth, which reflects the prince beauty. Individual value is associated with birth, virtuousness with an familial rank which is shown as a natural order. This is a construct of basic hierarchy, virtuousness as Pacheco provinces ‘ virtuousness is purportedly transmitted from one coevals to the following ‘ ( 4 ) , inte nding power and Kingship is legitimised on the impression of worthiness, authorization is presented as familial. Kingship is explored even further when looker-ons are fortunate to witness royalty it inspires ‘Awe and fear ‘ , these picks of words establishes as profoundly right a relationship between the prince and the remainder of humanity. As Pacheco points out ‘there is no reference here of the Doctrine of the Godhead right of male monarchs ‘ this vitally of import to the Stuart sovereign, but the holiness of Kingship is implied as Oroonoko himself is invested with something kindred to divine power.

Free Essays on Clockwork Orange

A Clockwork Orange Authors who write of other times and places help us to better understand our own lives. Discuss A Clockwork Orange in terms of that statement. A â€Å"clockwork orange† can be described as something that has a convincing outer appearance yet in the inside is merely controlled by outer influences, such as a clock set in motion by its owner. In A Clockwork Orange, Anthony Burgess takes us into the future where violent criminals are forced to be â€Å"good,† and introduces us to Alex, a young teen who engages in a life of rape, ultra-violence, and Beethoven with his â€Å"droogs,† or friends, and talks in the slang language of â€Å"nadsat.† He goes through various phases in his life, evolving into a more mature level of thinking; each of these phases can be seen as clockwork orange. What makes this novel so realistic however, is how real Alex really is and how each of his phases into maturity represents a part of us. His youth is characterized as that of a rapist, practitioner of extremely violent acts, and a lover of Beethoven. These three adjectives point out what drives Alex’s actions: emotion. He follows no moral code nor does he even have one. However, he does follow his natural desire to sin, and can thus be described as a clockwork orange in that his actions are controlled by his emotion. We can clearly see how Alex’s inclination to do things that satisfy his emotion are strikingly similar to our desires to do the things that we want to do. This is the whole message behind the doctrine of original sin, where Adam’s first sin against God carried into his descendants. All humans are born with the desire to do evil, and thus we can justify Alex’s violent actions. Eventually, Alex’s friends betray him and set him up to be imprisoned, where he is conditioned to hate evil and to become sick at the mention or thought of evil, as well as the music he so used to enjoy. Alex walks out as a... Free Essays on Clockwork Orange Free Essays on Clockwork Orange A Clockwork Orange Authors who write of other times and places help us to better understand our own lives. Discuss A Clockwork Orange in terms of that statement. A â€Å"clockwork orange† can be described as something that has a convincing outer appearance yet in the inside is merely controlled by outer influences, such as a clock set in motion by its owner. In A Clockwork Orange, Anthony Burgess takes us into the future where violent criminals are forced to be â€Å"good,† and introduces us to Alex, a young teen who engages in a life of rape, ultra-violence, and Beethoven with his â€Å"droogs,† or friends, and talks in the slang language of â€Å"nadsat.† He goes through various phases in his life, evolving into a more mature level of thinking; each of these phases can be seen as clockwork orange. What makes this novel so realistic however, is how real Alex really is and how each of his phases into maturity represents a part of us. His youth is characterized as that of a rapist, practitioner of extremely violent acts, and a lover of Beethoven. These three adjectives point out what drives Alex’s actions: emotion. He follows no moral code nor does he even have one. However, he does follow his natural desire to sin, and can thus be described as a clockwork orange in that his actions are controlled by his emotion. We can clearly see how Alex’s inclination to do things that satisfy his emotion are strikingly similar to our desires to do the things that we want to do. This is the whole message behind the doctrine of original sin, where Adam’s first sin against God carried into his descendants. All humans are born with the desire to do evil, and thus we can justify Alex’s violent actions. Eventually, Alex’s friends betray him and set him up to be imprisoned, where he is conditioned to hate evil and to become sick at the mention or thought of evil, as well as the music he so used to enjoy. Alex walks out as a...

LSD

LSD This is a good paper for a health class, but I wouldn't recommend it for a science class. Also you will need to bullshit some references. I suggest that you look up LSD research as a keyword.LSDThe use of drugs among Americans is rapidly rising. They can be bought and sold almost anywhere, from the streets to hallways of schools. A drug on the rapid rise from the 70's is LSD. Some people attribute this to the fact it is extremely inexpensive, $2-4 a hit, the wrong belief by users that it is a safer drug than marijuana because it isn't physically addicting. However, LSD is a hallucinogenic drug that is very dangerous, despite popular belief.LSD stands for Lysergic Acid Diethylamide. Lysergic acid is extracted from the fungus Ergot, and then left to crystallize until it is pure. It was first accidentally discovered by Albert Hoffman in 1938 in Switzerland, who was searching for possible therapeutic uses of Ergot.English: Slightly under 100 drops ("hits") of liqu...Hoffman continued his experiments, but never came in contact with the crystals until1943. (LSD can be absorbed through the skin.) Hoffman then sent LSD around the world to be tested and investigated to find medical uses. Lysergic acid deviates were found to relieve migraines and control postpartum hemorrhage because it causes veins to contract, but also caused gangrene of the limbs, and so further experimentation with the drug was abandoned. In the late 50's, however, LSD was used by the CIA as an interrogation drug for spies. However, it was proven to be unreliable and was later replaced with other interrogation drugs.LSD comes in the forms of crystals, liquids, tablets, gelatins, or blotting squares. The squares have designs on them such a flowers, dragons, shapes, animals, and cartoon characters to make them more attractive to young...

The Controversial Role of Lobbyists

The Controversial Role of Lobbyists The role of lobbyists is controversial in American politics. Lobbyists are hired and paid by special-interest groups, companies, nonprofits, groups of citizens, and even school districts to exert influence over elected officials at all levels of government. They work at the federal level by meeting with members of Congress to introduce legislation and encourage them to vote in ways that benefit their clients. Lobbyists work at the local and state levels as well. Debate Over Their Influence What makes lobbyists so unpopular with the public? Their work comes down to money. Most Americans dont have the funds to spend on trying to influence their members of Congress, so they view special interests and their lobbyists as having an unfair advantage in creating policy that benefits them rather than the common good.   Lobbyists, however, say they simply want to make sure your elected officials hear and understand both sides of an issue before making a decision, as one lobbying firm puts it. There are about 9,500 lobbyists registered at the federal level, which means about 18 lobbyists for  every member of the House of Representatives  and  U.S. Senate.  Together they spend more than $3 billion trying to influence members of Congress every year, according to the Center for Responsive Politics in Washington, D.C. Who Can Be a Lobbyist? At the federal level, the Lobbying Disclosure Act of 1995 defines who is and who isn’t a lobbyist. States have their own regulations on lobbyists regarding who is allowed to seek to influence the legislative process in their legislatures. At the federal level, a lobbyist is defined by the law as someone who earns at least $3,000 over three months from lobbying activities, has more than one contact they are seeking to influence, and spends more than 20 percent of their time lobbying for a single client over a three-month period. A lobbyist meets all three of those criteria. Critics say the federal regulations arent strict enough and point out that many well-known former lawmakers perform the functions of lobbyists but dont actually follow the regulations. How Can You Spot a Lobbyist? At the federal level, lobbyists and lobbying firms are required to register with the Secretary of the U.S. Senate and the Clerk of the U.S. House of Representatives within 45 days of making official contact with the president of the United States, vice president, a member of Congress, or certain federal officials. The list of registered lobbyists is a matter of public record. Lobbyists are required to disclose their activities of trying to persuade officials or influence policy decisions at the federal level. They are required to disclose the issues and legislation they attempted to influence, among other details of their activities. Biggest Lobbying Groups Trade associations and special interests often hire their own lobbyists. Some of the most influential lobbying groups in American politics are those that represent the U.S. Chamber of Commerce, the National Association of Realtors, the AARP, and the National Rifle Association. Loopholes in Lobbying Law The Lobbying Disclosure Act has been criticized for containing what some feel is a loophole that allows some lobbyists to avoid having to register with the federal government. For example, a lobbyist who does not work on behalf of a single client for more than 20 percent of their time does not need to register or file disclosures. They would not be considered a lobbyist under the law. The American Bar Association has proposed eliminating the so-called 20 percent rule. Portrayal in the Media Lobbyists have long been painted in a negative light because of their influence over policymakers. In 1869, a newspaper described a Capitol lobbyist this way: â€Å"Winding in and out through the long, devious basement passage, crawling through the corridors, trailing its slimy length from gallery to committee room, at last it lies stretched at full length on the floor of Congress- this dazzling reptile, this huge, scaly serpent of the lobby. The late U.S. Sen. Robert C. Byrd of West Virginia described what he saw as the problem with lobbyists and the practice itself: Special interest groups often wield an influence that is greatly out of proportion to their representation in the general population. This type of lobbying, in other words, is not exactly an equal opportunity activity. One-person, one-vote does not apply when the great body of citizens is under-represented in the halls of Congress compared to the well-financed, highly organized special interest groups, notwithstanding the often plausible objectives of such groups. Lobbying Controversies During the 2012 presidential race, Republican hopeful and former House Speaker Newt Gingrich was accused of lobbying but not registering his activities with the government. Gingrich said he did not fall under the legal definition of a lobbyist, even though he did seek to use his considerable influence to sway policymakers.Former lobbyist Jack Abramoff pleaded guilty in 2006 to charges of mail fraud, tax evasion, and conspiracy in a broad scandal that implicated nearly two dozen people, including former House Majority Leader Tom DeLay. President Barack Obama came under fire for taking what appeared to be contradictory approaches to lobbyists. When Obama took office after winning the 2008 election, he imposed an informal ban on hiring recent lobbyists in his administration. Obama said later: A lot of folks see the amounts of money that are being spent and the special interests that dominate and the lobbyists that always have access, and they say to themselves, maybe I don’t count. Still, lobbyists were frequent visitors to the Obama White House. And many former lobbyists were given jobs in the Obama administration, including Attorney General Eric Holder and Agriculture Secretary Tom Vilsack. Do Lobbyists Do Any Good? Former President John F. Kennedy described the work of lobbyists in a positive light, saying they are expert technicians capable of examining complex and difficult subjects in clear, understandable fashion. Added Kennedy: â€Å"Because our congressional representation is based upon geographical boundaries, the lobbyists who speak for the various economic, commercial and other functional interests of the country serve a useful purpose and have assumed an important role in the legislative process. Kennedys ringing endorsement is just one voice in the ongoing debate about the perhaps undue influence wrought by monied interests. Its a contentious debate, contentious as democracy itself, since lobbyists play such a central role in the forging of policy and expression of varied groups interests.

Writing with an Informative Aim Essay Example | Topics and Well Written Essays - 250 words

Writing with an Informative Aim - Essay Example Most people that are already working and have hectic schedules, prefer taking online courses in addition to their daily routines of going to work, getting back home, and not being able to find enough time to devote to manually taking classes. There are a number of merits of taking such online courses. Most people can choose from a vast variety of programs and degrees, make easy online payments, and start their course whenever they want. They do not have to wait for a session to commence or worry about setting aside enough time to attend classes which might lead to wastage of important time in commute. Everything becomes flexible for people that wish to sit at their own leisurely hours and attend these classes as and when they wish to, within a given time frame however. Most of the times, the costs of attending these online courses are also lesser as compared to the fee structure one would have to pay to attend a proper school and attend lectures day after day. People can thus easily balance their jobs as well as class timings and have a number of options open to them when they get back to working after completing their degrees. Many a times, older people feel awkward in taking classes where the maximum population consists of a young crowd.

Contemporary issues in employment relations - topic EMPLOYEE Essay

Contemporary issues in employment relations - topic EMPLOYEE ENGAGEMENT - Essay Example As part of organization, engagement of employees in the process line of production and running of organizations defines important tool in ensuring improved performance and institutional productivity. McLeod and Clarke (2011, pg. 1) define employee engagement as creation of opportunities for workers to interact with manager, colleagues and the wider organization. Engagement in employment setting also involves creation of environment that motivates employees and makes them want to link with work and care about performing their tasks appropriately. McLeod and Clarke elaborate that engaged employees are aware of the fundamentals of operation of a given business as well as its objectives and goals. Engaged employees also understand frameworks of practice prescribed by the given organization in ensuring achievement of the goals and objectives of the organization. It is within these contexts that engaged employees work closely with their colleagues to improve job performance and maximize benefits for the given organization. According to McLeod and Clarke, it remains the responsibility of organization and its leadership to establish and nurture employee engagement that builds upon emplo yer-employee interrelationship. Effective employee engagement manifests through three items that include attitude, behavior and outcome. Attitude relates to feelings of loyalty and pride among employees that make them act responsibly and with great accountability. Behavior manifests when employees become great advocates of the individual organizations to clients or make extra efforts to complete a piece of task. Outcomes synonymous with effective employee engagement include low incidents of accident due to enhanced care when performing duties, higher productivity and reduced conflicts. In addition, outcomes also manifest through more innovativeness of employees, lower rates of sickness and few employee exits or resignations. McLeod and Clarke (2011, pg. 4) argue that

Business Strategy for Coca-Cola Company Research Paper

Business Strategy for Coca-Cola Company - Research Paper Example The Coca-Cola Company was created in Atlanta, Georgia in 1886. It engages in the manufacture, distribution, and marketing of nonalcoholic beverages and syrups. The Company is responsible for the production and distribution of 400 brands of beverages, which include light and diet beverages, juice drinks and juice, waters, coffees, teas, energy and soft drinks. Moreover, the company owns various canning and bottling subsidiaries in different regions worldwide. In addition, the organization sells finished products of beverages which bear its trademark in more than 200 nations worldwide. By 2006, the Coca-Cola Company operated via eight segments which include Africa, Pacific Rim, East, South Asia; Latin America; European Union; North America; the Middle East and Eurasia; corporate and bottling companies. The Coca-Cola Company activities straddle various sectors of the soft drink industry: in world’s trade in 2004, the company was leading in terms of value and volume in the carbona tes, vegetable or fruit juice, coffee and ready to drink sectors. In the Asian specialty and functional drinks, Coca-Cola Company was the second-best player in the world (The Coca-Cola Company, 2015).   The company produces syrups and concentrates which are sold to different bottling organizations for final, processes such as dilution and packaging.   The collaboration between the Coca-Cola Company and other bottling companies creates the most effective distribution and production system in the world.

Mercedes Benz Essay Example | Topics and Well Written Essays - 4000 words

Mercedes Benz - Essay Example The growth of this particular car has not only altered the popularity and mechanics of the car. It has also enabled the identity of the company and the brand to build a stronger reputation and to create the necessary components to creating the ideal car for a specific social group. The result is the brand image being able to enhance the growth and strengths of the company while attracting a specific type of consumer to the car. This paper will examine the brand performance of the car as well as how it is continuing to affect the performance of the company. Overview of Mercedes Benz The Mercedes Benz is often referred to as a luxury car and is noted as an international car that carries style and class. The manufacturer is based in Germany and is noted for making cars, buses, coaches and trucks. The primary company is Daimler AG with the Mercedes Benz being a division of the company, specifically because of the style and make of the car. The first car was built in 1926 by Karl Benz but links back to 1886 with Kent Benz’s first introduction of the automobile. This particular model was combined with the Mercedes, created in 1901 by Wilhelm Maybach, both which were combined and patented in 1926 for the Mercedes Benz model. The first features which were noted included the approach to safety with the model as well as the approach of using the latest technology for the vehicle. The introductions which were initially created have led to the automobile becoming one of the most popular and distinguished vehicles as well as the oldest model that is still made and up graded with cars today (Mercedes Benz, 2011). The Mercedes Benz is not only noted for the different components with the history but has also developed a strong reputation which has led to growth within the branch of the company. There are currently three divisions of the Mercedes Benz, including the AMG, McLaren and Studebaker – Packard. The difference between each of these is based on the car production which is offered as well as the designs which are used. The main company is the AMG, which consists of the older make and model. The McLaren expanded this into the luxury vehicles that are based on sports cars and specialized engines which can be used for racing. The third branch, Studebaker – Packard, was in existence until 1986 and consisted of the US division of the company and car models which were used. Each division is noted for the high – quality materials which are used with factories being placed in over 10 regions throughout the world, all which lead t o the cars being rated above average and five star quality. The innovations that are combined with this include upgrades to engines, fuel efficiency, safety cell construction, traction control, electronic stability programs and power engines. This has allowed the Mercedes Benz to keep a strong reputation with innovation and safety as the main features that are associated with the car (Mercedes Benz, 2011). Competitors The competitors that are associated with the Mercedes Benz have the same approach to innovation, safety and a high – quality, luxury car that is used. BMW, Audi, the Porsche, Cadillac and Lexus are the top five competitors that Mercedes Benz is known to compete with. Currently, the BMW and Mercedes Benz are fighting for the top award in luxury vehicles at an international level. However, the Porsche and Audi are well – known through various social circles as being of luxury and containing specific features that are able to compete with the high –

Communist Revolution Essay Example | Topics and Well Written Essays - 750 words

Communist Revolution - Essay Example It can be stated that a series of political upheavals took place in China between 1911 and 1949. These activities significantly helped to establish the People’s Republic of China. These activities were guided by Communist party Rule. Guomindang is the political party established in the year 1911. The major objective of this political party was to gain supreme political power. This political party governed China under the guidance of Chiang Kai Shek from 1928 to 1949. After this the Communist party took power. Subsequently since 1949, the Communist Party was the authorized party which ruled Taiwan. The Guomindang faced several problems at the initial stages of revolution. Problem of authority restoring of the Central government and growing activities of communist movement affected Guomindang. After 1930, Jiang introduced a series of attack. It helped to encircle the individuals of Communist party. This attack led to a specific attempt by Chu Teh to explore the movement and acti vities. Chu Teh was the army commander of Communist Party at that point of time. The communist Party initiated a Long March from the South East China to North West China. The duration of this movement was one year. This Long March resulted from October 1934 to October 1935. In the year 1935, almost 100,000 marched through the army of KMT in South Jiangxi. This troop trekked near about 6,000 miles through a specific roundabout route. Finally, this troop succeeded to reach to Shaanxi’s North West Province. Due to this Long March the number of armies of Communist party was reduced to 8,000. During this Long March a power resist developed between Jiang Guo and Mao Zedong. This unfavorable conflict between the two led to split of the force eventually. Mao’s revolution group finally based themselves in Yanan. This establishment remained throughout the revolution and in war with the Japanese. It formed a critical uneasy alliance with the group of nationalists. The major motiv e of this war is to expel the intruders. In the year 1936, the government of Japan offered a secret demand to the Chiang Kai Shek’s government. This proposal was disguised as the pitch for the war between the communists. The Chiang Kai Shek’s government’s acceptance would have meant the domination of Japan over the Chinese. The results of this war were dramatic. The Communist party controlled almost 19 base areas (Zarrow, 2005). There was a population of 100 million under these base areas. Most importantly, this Communist party himself had the population of one million. Therefore, Communist party was ready to test their strength with the KMT. The Japanese surrendered under United States after atomic bombing of Hiroshima and Nagasaki incident in the year 1945 during the Second World War. General George Marshall was sent to President Mr. Harry Truman as a special diplomat to China in the year 1945. The major responsibility or task of General George Marshall was to mediate an agreement between the KMT and Communist Party. At that point of time, the government of United States helped Chiang by providing air fighting troop to the Northern China. Officially this plan was successfully executed as the Japanese were regimented to surrender to the American Troops or KMT. This activity favored Chiang. Finally, the war broke out in the year 1946. It renewed the civil war against the group of Nationalists in the year 1946. During the Second W

Mercedes Benz Essay Example | Topics and Well Written Essays - 4000 words

Mercedes Benz - Essay Example The growth of this particular car has not only altered the popularity and mechanics of the car. It has also enabled the identity of the company and the brand to build a stronger reputation and to create the necessary components to creating the ideal car for a specific social group. The result is the brand image being able to enhance the growth and strengths of the company while attracting a specific type of consumer to the car. This paper will examine the brand performance of the car as well as how it is continuing to affect the performance of the company. Overview of Mercedes Benz The Mercedes Benz is often referred to as a luxury car and is noted as an international car that carries style and class. The manufacturer is based in Germany and is noted for making cars, buses, coaches and trucks. The primary company is Daimler AG with the Mercedes Benz being a division of the company, specifically because of the style and make of the car. The first car was built in 1926 by Karl Benz but links back to 1886 with Kent Benz’s first introduction of the automobile. This particular model was combined with the Mercedes, created in 1901 by Wilhelm Maybach, both which were combined and patented in 1926 for the Mercedes Benz model. The first features which were noted included the approach to safety with the model as well as the approach of using the latest technology for the vehicle. The introductions which were initially created have led to the automobile becoming one of the most popular and distinguished vehicles as well as the oldest model that is still made and up graded with cars today (Mercedes Benz, 2011). The Mercedes Benz is not only noted for the different components with the history but has also developed a strong reputation which has led to growth within the branch of the company. There are currently three divisions of the Mercedes Benz, including the AMG, McLaren and Studebaker – Packard. The difference between each of these is based on the car production which is offered as well as the designs which are used. The main company is the AMG, which consists of the older make and model. The McLaren expanded this into the luxury vehicles that are based on sports cars and specialized engines which can be used for racing. The third branch, Studebaker – Packard, was in existence until 1986 and consisted of the US division of the company and car models which were used. Each division is noted for the high – quality materials which are used with factories being placed in over 10 regions throughout the world, all which lead t o the cars being rated above average and five star quality. The innovations that are combined with this include upgrades to engines, fuel efficiency, safety cell construction, traction control, electronic stability programs and power engines. This has allowed the Mercedes Benz to keep a strong reputation with innovation and safety as the main features that are associated with the car (Mercedes Benz, 2011). Competitors The competitors that are associated with the Mercedes Benz have the same approach to innovation, safety and a high – quality, luxury car that is used. BMW, Audi, the Porsche, Cadillac and Lexus are the top five competitors that Mercedes Benz is known to compete with. Currently, the BMW and Mercedes Benz are fighting for the top award in luxury vehicles at an international level. However, the Porsche and Audi are well – known through various social circles as being of luxury and containing specific features that are able to compete with the high –

A Subsidiary of an MNC in Saudi Arabia Research Paper

A Subsidiary of an MNC in Saudi Arabia - Research Paper Example Best Company, Inc, 2011). All these factors are set to affect political and financial stability of Saudi Arabia. The paper will look into the political and financial risks that will affect a subsidiary of an MNC coming to do business in Saudi Arabia for the first time. Political Risk The political risk in Saudi Arabia is moderate. Saudi Arabia is among the six countries that frame the Gulf Cooperation Council (GCC). The objectives of GCC are formulation of consistent regulatory environment, cooperation of the private sector, and the establishment of a common currency. The regional political unrest, mainly in Bahrain, is a major concern for Saudi Arabia. There are expectations that King Abdullah will go on with his reform agendas in the next few years (A.M. Best Company, Inc, 2011). There are pressures mounting on the ruling House of Saud and several factors are set to compromise the political stability of the Kingdom. The first factor is the long-term implications of the population e xplosion in the Kingdom in the past 25 years. Population explosion linked with rapid urbanization, insufficient education system, persistent and increase in the numbers, and the lack of employment opportunities is straining the Saudi Arabia social fabric. The extensive unemployment among the young males is because of the education system that has failed to equip them with the necessary skills required to match the â€Å"Saudi Arabia’s requirements for a modern economic, commercial and industrial workplace† (Corbett, 2006). The labor market of Saudi Arabia is unable to sustain the huge number of new entrants together with the increasing number of educated women looking for employment. The state education system has failed to generate productive members in the society and thus, it has underpinned the employment problem. Primary and secondary education is based on the religious curriculum and this education material has been under criticism because it has encouraged stude nts to be prejudiced towards the other religions apart from Islam. The resultant effect has been that some Saudi Arabians have become vulnerable to radicalization and terrorist recruitment. Political instability fears are due to the succession issues and, perhaps, they may be a western obsession that is frequently accompanied by the failure to acknowledge how senior princes of the Kingdom have achieved collaboration in the past years. The succession debate has put a lot of pressure on the political stability of the nation. The debate is focusing on the time the leadership will go to the next generation. Despite the present pressures, Saudi Arabia is proving its resilience and it has started adapting to the challenges. As the reforms gather speed, the projections for long-term stability are improving. Short-term measures include effective measures to contain terrorism threat. In the meantime, the royal family â€Å"will continue to work towards addressing the underlying causes of in stability, attempting to reinvigorate confidence in its leadership among the Saudi Arabian public† (Corbett, 2006). Financial Risk The financial system risk in Saudi Arabia is low. Saudi Arabia business environment is average and the reliability and availability of corporate financial data or information varies widely. The collection of debt sometimes proves to be difficult because of the poor administration framework. The

Film versions of Romeo and Juliet Essay Example for Free

Film versions of Romeo and Juliet Essay My aim of this essay is to compare the two versions of Romeo and Juliet that are directed by Baz Lehrman and Franco Zeffirelli. Lehrman set his in modern times with modern clothing and buildings. He still uses early modern English but with some lines changed, so the modern audience can understand the story a little easier. It was created in 1996. It is given a Miami beach setting with loud music and super-artsy sets, reviewers said Natural born killers meet Stratford-Upon-Avon, a kind of Shakespeare MTV. This version definitely helped younger people with the understanding of the play, and to appreciate the works of Shakespeare, simply because Lehrman could keep to the main basis of the story, yet modernise it to suit these recent times, and keep the audience interested throughout the whole of the film. It was certified as a twelve. Zeffirelis version is set in Elizabethan times in Italy. At the time that this film was created it was the first version of Romeo and Juliet where the two main characters were played by actual teenagers (seventeen and fifteen). He created the latest action, humour and romantic film version of Romeo and Juliet yet. It was shot in Italy in three main cities of Tuscany, Umbria, and Lazio, but all the scenes of riot and duelling were shot in Gubbio. It was certified as PG. Both of the opening scenes begin with the famous chorus Two households both alike in dignity This gives you a basic outline of the story although it isnt clear. Zeffirelli had a male voice talking with the same tone of voice throughout it, it was a fairly plain tone but had the hint of sadness as well. On the screen all you can see is a border surrounding the town at the edge of the screen in orange and yellow swirls giving it an ornament look. There is a birds eye view moving across the town then through it, the camera moves very slowly and appears almost like an introduction to the town and gives a sense of romance and anger. The romance because of when the shot is in the town centre it pivots towards the sun it makes you think of happiness and love. Anger, because of the mist right at the beginning and the dark shadows of the walls when the camera goes down fairly dark alleyways. There is folky and old aged music throughout it, this gives you a head start in knowing there will be old fashioned buildings and costume, this creates an image of the Shakespearian times and recall over the whole story of Romeo and Juliet. Lehrman begins with a television set and a pitch black background with the T.V screen fuzzy at first then with someone channel hopping giving you the directors name an the production team name. It is completely silent with only the sounds of the remote control flicking over the channels. Then there is a newscaster announcing the news/story of Romeo and Juliets death. She is reading the chorus which is read at the beginning of Franco Zeffirelis version. As she is talking the camera very slowly zooms into the screen. Then just as she reads the last line the camera zooms in very quickly into the blue background on the T.V screen. Then very loud opera music is played. This gives you a sense of danger maybe violence, the camera zooms down a long road through the town, I think this might have been influenced by the last line Is now the two hours traffic of our stage as the word traffic stands out. Then there are flashes of the scenes throughout the movie mainly of violence. The chorus is repeated this time by a male voice. There are pictures of newspaper articles and main words like Two star crossed lovers take their life this is to point out main themes of the story. There is also displays of the white dove and sacred heart labelling Catholicism. The party scene in Zeffirelis in some ways is different but also similar to that in Lehrmans, like when the pair talk to each other there is a solo being sung in the background or on-stage both romantic songs to set the scene for when the pair fall in love. In Lehrmans you have the vision of Romeo who is on drugs, so there is a lot of spinning camera work to show the works of ecstasy also it changes from one thing to another like when Romeo is talking to Lord Capulet then the next moment he sees him singing also the appearance of Mercutio singing and dancing. Later he is looking into the fish tank and there he sees Juliet on the other side of it. He instantly takes an interest in her beauty and follows her over. Then Juliet dances with Paris but keeps an eye out for Romeo. When the dance is over there is a huge celebration when Romeo grabs Juliets hand and they begin to talk then the camera shows what Juliet is seeing when Paris turns around ands laughs. Later when they are in the lift together the camera slowly moves around them whilst they kiss to get all sides of them both, it does this about two times I think they do this because its such a passionate moment that Lehrman wanted to make it last as long as possible. In fact its done twice once when they get in the lift and then again when they run out of the lift then back in. When the nurse comes to get Juliet she gives Romeo an evil look, which he doesnt understand at first until he realises that she is Capulet, the music quietens and the camera holds long time shots at both their faces also when Juliet finds out Romeos a Montague, this creates a lot tension. In Zeffirellis he chose to get Romeo to see Juliet before she sees him whilst she is dancing. Soon Juliet spots him and she takes an interest. Zeffirelli chose to get them to meet through a dance called the moreska. Here they dance together they dont actually talk but you can see in their faces they begin to fancy each other. At this section just like in Lehrmans there is a lot of spinning camera work especially when there are two circles dancing it shows flashes of Lord Capulet, Romeo, Juliet, and of the entire room which they are in. When it finishes a soloist comes on stage and every one creates a circle round him, Romeo and Juliet try to find each other and when they do Romeo grabs her hand and talks to her. Later they kiss and the camera pauses on them whilst there is no singing in the music this makes it fairly romantic but I think it would have been a bit better if the camera looked up and down them to show they are really falling in-love. When the nurse takes Juliet away she asks the nurse to find out who Romeo is. Also Romeo finds that Juliet is a Capulet here, as well as Juliet finding out that he is a Montague. Both directors chose to hold the camera on the couples first kiss. I think they chose this because it really creates a romantic atmosphere this helps people to see the passion between each other. Also they chose to get Romeo to grab Juliets hand from behind a column, this makes him appear like the no fear type, the type who are not scared to jump into things like here he instantly tries to impress her with holy palmers kiss. This keeps up Romeos personality on what he does for love, like at the end killing himself for Juliet.

Campbell Soup Company

Campbell Soup Company Campbell Soup Company (Campbell or the company), together with its consolidated subsidiaries, is a global manufacturer and marketer of high-quality, branded convenience food products. Campbell was incorporated as a business corporation under the laws of New Jersey on November 23, 1922; however, through predecessor organizations, it traces its heritage in the food business back to 1869. The companys principal executive offices are in Camden, New Jersey 08103-1799.Kimball is a brand or a product line of sauces that was established in Malaysia in the year 1970s under Campbells company, Kimball is a well-known brand in Malaysian homes. Unprecedented inflation and difficult economic climate world wide have created the most challenging cost environment since Kimball established. All Kimball sauces are specially prepared with a smooth, thick richness that is naturally tasty not too sweet, sour or vinegary. Kimball Sauces are available in Chili Sauce, Tomato Ketchup, Oyster Sauce and Thai C hili Sauce. Current Marketing Situation:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In fiscal 2008, inflation, on average has been significantly higher than previous years. Therefore Kimball is facing a decline in terms on production, this was due to the decreasing demand for Kimball brand sauces, the main company does not stimulate awareness towards existing and new customers by doing advertisements like commercials and etc. Some changes in commodity prices, interest rates and foreign currency exchange rates also affect the decline of the demand for Kimball sauces. Therefore our main objective is to make our products more broadly available in existing and new markets by targeting to boost our sales up to 20% in 3 years time. Situation Analysis: INTERNAL ENVIRONMENT MISSION STATEMENT To win in both the marketplace and the workplace with integrity as the country most extraordinary food company.In order to win the marketplace,we should boost our Kimball product sales,here our company will stress on re-packaging the product,that is Kimball chilli sauce. OBJECTIVE Make our products more broadly available in existing markets, and to boost our sales of Kimball sauce by 20% in 3 years time. We also determine to create awareness of customers about Kimball in Malaysia. EXISTING CUSTOMER In most of the Kimball markets, sales activities are conducted by the companys own sales force distributor arrangements. In Malaysia, the companys products are generally resold to consumers in retail food chains, discounters, merchandisers, supermarket, convenience stores, hypermarket and others similar retail stores. Households, Teenagers also loves to eat food with dipping in Kimball sauce. ORGANIZATIONAL STRUCTURE HARVEY GOLUB Chairman of Campbell Soup Company, Retired Chairman and Chief Executive Officer of American Express Company(BOARD OF DIRECTORS) DOUGLAS R. CONANT President and Chief Executive OfficerDOUGLAS R. CONANT President and Chief Executive Officer of Campbell Soup Company 3 JERRY S. BUCKLEY Senior Vice President Public Affairs GEORGE DOWDIE Senior Vice President Global Research Development and Quality EXTERNAL ENVIRONMENT COMPETATIVE ENVIRONMENT Kimball brands experience various competence from others sauces brand such as Maggie, Life, Nyoya, Yeos.These competitors account a higher market share compare to Kimball,Maggies own 41% market share,Life sauces owned 24%,Nyoya owned 9% whereas Kimball owns 22% market share .These potential competitors would be a threat to Kimball,they are ahead of Kimball interms of promotional strategies and creating awareness for their products. FESTIVE SEASONALITY Demand for the companys products is somewhat festive seasonal, with Chinese New Year, Hari Raya,Gawai festive,X-mas usually accounting for the highest sales volume due primarily to demand for the sauce products.The production of the sauces is rising within this seasons. POLITICAL AND LEGAL ENVIRONMENT All products of Kimball must be Halal, hence the products must be approved by the JAKIM. The labelling must include ingredient and nutrition information of the product. As long as the business procedure of Kimball products are subjected to the Malaysian government laws it will not effect the production of Kimball sauces. SOCIOCULTURAL ENVIRONMENT Our research shown that more than 80% of Malaysians likes to eat their food with sauce, and so sauces are favourable among Malaysians.Mostly the consumers would experience great food tasting and satisfied by eating food such as fried chicken,hotdogs and etc with chilli sauce. SWOT ANALYSIS: STRENGTH Kimball brands consistantly produces high quality, great tasting sauces,the ingridients use is choose based on quality, e.g they choose the best quality of chilli to produce the Kimball chilli sauce. Kimball brands also uses strict production guidelines to ensure fine quality for the sauces products. Kimball achieve International standards(ISO 9000) which is approved world wide n trusted to produce standard sauce that follows the strict guidelines of ISO. Kimball sauce is mainly cheaper than other brands, tastier than other brands, This will be an advantage for Kimball to boost their sales in the recent market as the price of Kimball sauce is affordable and cheap compare to the other brands such as magggie, nyonya, life etc. WEAKNESSES Kimball looses credit compare to other sauce brands is due to lack of advertisements to create awareness among customers in the recent market which other competitors are always creating new advertisements to instill awareness of their product.Kimball also hasSlow growth and low market share compared to the competitors,this was concluded from the questionnaire data. Another factor that is too many product line produce by its main company Campbells ,such as Chunky meatballs,supper bakes meal kits,tomato juice etc that makes the company of its own emphasis less to Kimball sauce.Recently Kimball sauce is also facing a decline stage whereby the profit from sales is less than previous years. OPPORTUNITIES A growing interest among teenagers to eat most of their food with sauce and trends that over 95% people likes to eat food with sauce.Continuing consumer interest in low price but at the same time has the quality taste that meets the satisfaction of customers. THREATS The potential for the large financial resources competitors who can invest more in promotion and advertising will have a threat towards Kimball sauce.Economic downturn or inflation that might affect sales, poor economic condition might affect the demand for Kimball sauce.Constant increase of crude oil price, rising production cost may affect the production of sauces.Main competitor like Maggie, Life, Nyoya offers great range of sauce products with a competitive price and promotional strategies. Marketing Objectives To increase 20% of Kimball market share, from current 22% to 42% in 3 year times. To create awareness among public toward Kimball Sauce Product. Current Market Share of Kimball Sauce Marketing Strategies Target Market and Positioning the Product Target Market:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Consumer Marketing: Kimball will continue to target its existing consumer market. The primary consumer target market for Kimball can described as follows: Demographics: Male and female in all ages Especially housewife Media Habit:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The target market usually get their news from television, newspaper, billboards, and radio. Organizational Markets:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the past, Kimball has targeted the market in supermarket and pasar raya. To increase its distribution and sales of its products, Kimball will target the following in the future: Hypermarket in Malaysia Supermarket in Malaysia Cold storage in Malaysia Restaurant Fast-food outlet The hypermarket within Malaysia such as Boulevard, Ta Kiong, and Tesco. These hypermarkets contribution a lot to market share of Kimball sauce   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The fast food outlet in Malaysia such as KFC, Mc.Donald, Sugarbun, and Marrybrown use to be a very important target market to increase our sales. These fast food outlet sell burger, fried chicken, and French fried, these food will taste better when eat with sauce. The fast food outlet will tend to use Kimball sauce as the sauce that provide to the consumers. Positioning the Product:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kimball offers the highest quality sauce with good taste and variety of choices to satisfying all type characteristics of consumer. Its make from fresh chili and no preservative added. Kimball has developed its product, packaging, pricing and promotion to communicate an excellent and convenience ways to have delicious of chili sauce. This positioning is thus supported by all its marketing strategies. Product Strategies Product Strategies for Kimball sauce existing product.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Currently, Kimball has 7 lines of existing products, emphasis on chili sauce. Those type of packaging still quite complicated and not so convenience for consumer to use. Kimball also got other type of product beside chili sauce. Product Strategy of Kimball New Product To broaden its coverage in the market and to meet its sales objectives, Kimball has to introduce an additional new product packaging. A new product packaging will be introduce:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kimball Gorgeous/Dignity: This product will be different from existing products in term of packaging differences. This new sauce bottle packaging design to be look gorgeous and dignity which different with all of the existing sauce bottle. Beside that, we also create another packaging: New Kimball Squeeze Convenience which enable consumer to use it easily. The New Kimball Squeeze Convenience consists of both top and bottom flat surface.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Kimball Gorgeous/Dignity use to attract consumer in modern lifestyle. Consumers today prefer something look gorgeous and high class than something that look normal to them. The New Kimball Squeeze Convenience easy to squeeze and both flat surface enable consumer easy to put. Pricing strategy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pricing is the moment of truth-all of marketing comes to focus in the pricing decision from Raymond corey.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pricing strategy is very important in all market. This is because pricing strategy determines the future of the business and also to attain the objective company, whether the price we set will attract customers or not. Beside that the price we set should affordable and acceptable to the customer so the customer can afford buy our brand product. For example company sauce Maggie set the price around Rm2.40 for their sauce so to encourage people buy the Kimball product the price we should set must affordable and acceptable to the customer for example Rm 2.30 to our Kimball sauce. Before we set a price for product, we have to know what customers reaction to our products price. Is it worth to pay this sum to purchase this product or not? Beside that, customer value perception such as business to customer which is mention that the product value should low price, high quality however, business to business mention that value should increase revenues, decrease costs and decrease risks.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Due to our research to Kimball sauce, so many people think that Kimball sauce is a same taste with another sauce such as life, nyoya, Maggie and another brand so nowadays probably people prefer buy the sauce without choosing the brand it is because in they mind all sauce is same so no need to think too much to make a decision beside that, some consumer also think that Kimball sauce offer high price to their product. From the research have we done. The statistic of Kimball sauce and another brand sauce mention that, the price of value packs of one bottle sauce almost the same price compare to another brand sauce this is a type of pricing strategy which will give customer impression error when they choose the sauce.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kimball sauce should come out with a series of value packs, Which is the price should reasonable and attractive for example the price we should set is around Rm 2.10 to Rm 2.30 in all market so the people will feel more likely to consume it, It is because the price are not too higher so that everyone can buy it so Kimball sauce can increase their sales and gain reasonable profit. Promotion Strategies   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kimball will use mainly advertising and sales promotion to promote its products to the public. Billboards will be created and put at the roadside to create awareness among public towards Kimball sauces product. A television program Cook With Top Chef will be taken. In this program, Kimball sauce will be use to cook and as a seasoning. Therefore, in order to help our new and existing product to success in the marketing objectives, additional promotional activities are introduced. These include the following: Television and Radio Television as a media is also a main role in helping businesses to grow. Everyday we see hundreds of advertisements shown on television. This is because advertising there is really helpful in getting the customer to be aware of new or existing products in the market. Radio advertisements is also proven to be effective where they use local celebrities to promote their product via voice. That is why we kept on hearing repetitive jingles and slogans on air. Plus, advertising on radio is far more cost saving rather than to advertise on television. Kimball advertisements will be shown on air in one year time. Sponsorship. Kimball will attempt to sponsor in several activities which are being held in cities. The advantage of sponsorships is that they provide visibility for the product while at the same time showing that the company supports activities of interest to the target market. Gift certificates and hampers are given to winners and participants of the activities. Sponsorship can also create brand awareness among the public while getting free publicity in the newspaper. Billboards Billboards are also one of the common method used by marketers to market their product. Normally billboards are found at bridges or near the roadsides so that consumers can easily spot it and aware of what are the message that is trying to be sent from those billboards. Nowadays marketers use a lot of funny ads to add more commercial value to their advertisement. This is to make sure that potential buyers can remember the product that is being advertised. Bus advertisements This method of advertising is one of the oldest method used to promote products. Since buses go round and round the city every day, with a catchy slogan or pictures, potential buyers can easily be attracted to it and buy the advertised product. Contest and voucher coupons Contest and voucher coupons are normally used by marketers to attract customers to participate and get to the product better. Normally, questions asked in the contests are mainly about the advertised products. Voucher coupons is another powerful mean of advertising whereby the act of giving out discount coupons is actually encouraging customer to buy the product because it is likely to be cheaper than other rival products. Sampling. By giving samples of Kimball products at selected venues, it will provide an opportunity for prospective customers to become aware of the product and taste the product. Fried Nugget and eat with Kimball chili sauce or tomato sauce is given to consumer to taste on it. Example of venues: Supermarket/ Hypermarket. Activities held in pasar raya. Activities held in education institutions. Premium. Free gifts such as containers. With every purchase of 2 bottle of Kimball Gorgeous/Dignity will free one container. With every purchase of 2 bottles Kimball Squeeze will free one luxury container. Promotion pack. With every purchase of Kimball Gorgeous/Dignity will be free one small bottle 30gram of Kimball sauce. Supply Chain Strategy Beside, increasing market share through promotional strategies, distribution also play an important role in develop marketing strategies, which is supply chain strategies. Kimball would distribute their sauces through distribution channels. Distribution channels perform a number of functions that make possible the flow of Kimball sauces from the producer to the customer. Kimball will still remain its distribution channel strategy. Distribution channels include distributor (who sells to retailers), retailers (who sells to end consumer), advertisement used for consumption goods. The flow of Kimball sauces is from their producer or manufacturer to four or five distributors or wholesalers. These distributors then sell to many retailers such as hypermarket, supermarket, grocery store, and fast-food restaurant. The retailers in turn each sell the sauces to up to thousands of customers.

Deviance :: essays research papers fc

SOCIAL DEVIANCE LET'S SIT RIGHT BACK AND HEAR A TALE, A TALE OF A FATEFUL TRIP, THAT STARTED ON THIS DESERT ISLE, ON THIS TINY SHIP.... WHEN YOU TAKE A LOOK AT YOURSELF AFLOAT IN THIS OCEAN OF PEOPLE, IT DOESN'T TAKE MUCH TO KICK UP A STORM AND CAPSIZE. FOR AN ENTIRE DAY I WAS A ONE MAN TROPICAL DEPRESSION. MY PARTNER AND I WANDERED AROUND TOWN WITH ONLY A GOAL OF INVADING OTHERS' PERSONAL SPACE. THROUGHOUT THE CITY, WE CROWDED PEOPLE AT PAYPHONES, SAT NEXT TO PEOPLE ON PARK BENCHES, SNUGGLED UP TO SINGLE RIDERS ON ELEVATORS, BROKE THE LAW OF URINAL ETIQUETTE ABD GENERALLY ANNOYED PEOPLE IN A LIBRARY. WITH THE PAYPHONE WE MADE THE INITIAL DECISION TO ALTERNATE, MY PARTNER BEING FEMALE AND I MALE, TO ALSO SEE THE DIFFERENCE RESPONSES TO MALE VS. FEMALE INTRUSION. WE WOULD ALTERNATELY WALK UP TO AND STAND BESIDE THE KIOSK OR BOOTH. WE MADE A DRAMATIC DEMONSTRATION OF NOT LISTENING TO THE CONVERSATION BY DIGGING THROUGH PURSE OR WALLET OR TOEING AROUND SOME IMAGINARY OBJECT ON THE GROUND. ON PARK BENCH ES WE USED THE SAME IDEA. WE ONLY STUCK OURSELVES INTO THE SITUATION IF THERE WAS ONLY A SOLO RIDER AND ENOUGH ROOM FOR US TO HAVE STOOD A DISTANCE AWAY. CROWDING SOMEONE IN AN EMPTY 10' X 8' ELEVATOR OR PLOPPING DOWN NEXT TO SOMEONE ON A PARK BENCH SURROUNDED BY FOUR TO FIVE EMPTY BENCHES SEEMED TO SHOW THE MOST DRAMATIC RESPONSE. WE DECIDED THAT THE RULES NORMALLY ADHERED TO IN A LIBRARY SHOULD BE INCLUDED IN THE DEFINITION OF PERSONAL SPACE, JUST THAT THE SPACE HAD BEEN EXPANDED IN SIZE AND WIDENED TO INCLUDED SOUND PRODUCED BY ANOTHER. MY PARTNER SET HER CELL PHONE AND PAGER IN FRONT OF HER O A TABLE, SLID HER HEADPHONES INTO PLACE TO MAKE IT EASIER TO IGNORE BOTH AND SAT THERE. I MOVED TO THE STACK AREA AND CALLED HER PAGER AND PHONE REPEATEDLY. THE MOST QUESTIONABLE WAYS TO TEST PERSONAL SPACE WERE MINE, ASSUMING THEY WERE ALSO THE EASIEST TO DRAW VIOLENCE. I SPENT AN HOUR INSIDE THE THE WALK IN LOBBY OF A BANK IN THE DAYLIGHT AND AGAIN AFTER MIDNIGHT GETTING WHAT WAS EVIDENTL Y TOO CLOSE TO PEOPLE USING ATM MACHINES. THE LAST DEVIANT ACT WITHIN THE REALM OF PERSONAL SPACE WAS DONE ONCE AND ONLY ONCE. WITHIN A BANK OF SEVEN URINALS IN A RESTROOM, I WAITED FOR ONE TO BE USED (THE FAR RIGHT WAS PICKED), THEN MOVED TO THE SECOND FROM THE RIGHT.

Learned Skills in Written Communication Class

1) One of my favorite parts of this class was the confusing words. I loved to be able to look them up and discover which words meant what. This skill will help me along the way of my career because I learned that when I am unsure about something I can look it up and not feel bad that I do not know the meaning because our English language is very confusing. 2) I also learned how to properly write letters and emails in business settings. I will keep a copy of the samples so I know how much white space goes where. I also learned that I need to use black or blue ink and it has to be professional blue or black. 3) I am also really interested in learning more about business etiquette in different regions. I was very impressed with the different ways that different countries used the hand shake. I was also intrigued with the fact that women are allowed in business but in some countries they have to still be ‘under’ men. 4) The ‘you’ view was an interesting section to me as well because I never would have realized the difference in the views. The ‘you’ view is so much nicer to explain something to someone it makes them feel important and like they mean something to the person writing to them. 5) The other skill I learned and am continuing to learn is editing. I like the bookmark that shows me how to correctly mark what is incorrect. I am getting better at finding what words are placed wrong and the misspelled words but and still struggling with how the prepositional phrases work. 6) I think the most difficult part of written communication for me was the editing which is why I am stating that I am still learning it. I am trying to figure out what words belong where and where to place commas or other marks. 7) I believe the easiest part for me was the confusing words. I felt this was the easiest because I really like to look up what I do not know. I am always in the mood to learn new words and always love to teach my children new and bigger words. I get a kick out of the fact my ten year old walks around telling people she loves to read the Amelia Bedilia books because there are so many idioms in them. 8) Two future uses I believe I will use are the confusing words. That I will use so I can remember to look up what I do not know and not feel bad that I have to look anything up. The second thing I believe I will use is the lists I was very interested on learning these; I believe I will use them in school and in work. I will be making proposals and writing letters to people that will need to explain things with lists.

Aim of Education Essay

The main aim of education is the all-round development of a student. Its purpose is to develop a student into a full, whole and integrated person. Thus, the objectives to be achieved through education and training are many and comprehensive. Education helps in achieving and developing skills, abilities, insights and scientific temper. Besides literary and aesthetic appeal of education, there are utilitarian aspects as well and they are equally important. Education aims at developing and bringing out the best of a student’s inner personality, without neglecting the outer and material aspects. Education also means that students are made capable of standing on their own feet, to earn their bread and butter. An educated person is supposed to face the challenges of life bravely and successfully. No person can be called properly educated if he or she fails in making a meaningful contribution to the society and country. The purpose of education is to strike a proper balance between i nner and outer emotional and practical aspects of one’s personality and life. If it is not done, it will result in an imbalanced development of a personality. It should help in flowering of both the spiritual and physical potentialities. All- round development means the growth and development of mind, spirit and body. All these are integral and interdependent aspects of a one’s personality. It only means that there should be integrated development and none of these aspects should be neglected. Man is emotional as well as rational and both these aspects should be properly developed so as to form parts of an integrated and organic whole. The development of the one at the expense of the other will result in disaster. Man is neither a thinking machine nor a heap of emotions; he is not a bundle of flesh and bones. If one is guided simply by emotions, one’s vision is bound to be distorted. Similarly, if one goes by reason alone then one would be a mere thinking robot.The main task of education is to produce useful, intelligent, patriotic, emotionally integrated, morally strong, cultured, scientifically tempered and healthy young men and women. In short, the aim and objective of education should be proper integration and harmony between feeling, thinking and doing. Education should produce people properly adjusted with the rhythm of life, and this cannot be achieved unless there is the much desired adjustment between rhythms of mind and heart in the individual. One of the primary aims  of education is to develop character. Now, character is a very comprehensive term and means not only pattern of behaviour of an individual but also moral strength, mental presence, self-discipline, fortitude, and reputation, etc. Most of our modern problems have their origin in our lack of strong moral character. The modern age has been suffering from the crisis of character. If the character of the people is improved, many of the problems would take care of themselves. If the character of the people of a country is strong, it will be very easy to overcome any crisis, however great. It is said that if character is lost, everything is lost. What makes a man, really a man in the true sense of the term, is his character.Without character a man is nothing but a beast, a mere organism, just existing selfishly without any values and ethical sense. According to a poet, â€Å"Sow a habit and you reap a character. Sow a character, and you reap a destiny.† Thu s, the men of character are the men of destiny. Only those with strong moral characters have capabilities to control and guide the destinies of nations and the world. Mahatma Gandhi was such a man of character and so also a man of destiny. So were Go hale, Tilak, Rajendra Babul, Vivekananda and Sub hash Bose. The aim of education should be to make our students follow in the footsteps of these men of strong character and destiny. The education imparted in our schools, colleges and universities should be such as to mould the personalities of the students, to enable them to face the realities of life with courage and confidence. In this context, the valuable concept of Basic Education championed by Mahatma Gandhi comes to mind. Basic education means that it should be based on work experience. It should not be theoretical and isolated but intimately related with a student’s social and family background and relevant to the needs of the society.Work and training should form an integral part of education and not be an isolated activity. It should aim at producing artisans, craftsmen, doctors, engineers, technicians, teachers and other such professionals who may set up their own workshops, factories, mills, dispensaries, and schools, etc. and also fill up the vacant posts advertised by the government and other agencies. It only means that education should be work and employment-oriented. The essence of educat ion and training lies in the removal of unemployment by producing skilled, talented and well-trained personnel and professionals. One of the main purposes of education should be to equip the people with means to face  the problem of unemployment. No education worth its name can divert itself from the responsibility of providing suitable careers to people. This utilitarian aspect of education is as important as that of emotional and spiritual development. Education should also aim at achieving national integration and generation of stronger sense of unity and oneness among the people.In a country such as India, with such diversity, it becomes all the more vital. Every educated man and woman in India should be imbued with the sense of pride and honour for our common heritage, culture and history. It is this oneness of culture and heritage that has always stood us in good stead in times of crisis and catastrophe as a nation. Whether it was the Chinese aggression, Pakistani attacks or any other crisis, the whole nation rose like one to face it successfully. The cultural and emotional integration, effected through true and purposeful education, can very easily affect the singleness of purpose, leading to desired results.The develo ped and advanced countries like Japan, Canada, France, Germany, and America, etc. are so, because they have been continuously investing heavily in education for the last many years. This clearly shows that education is an essential investment and input to realize the optimum output. The long term returns and benefits of investment in education, training and human resource development have been quite phenomenal, as is evident from the fantastic growth and development of these nations. Obviously, a purposeful education makes human resources and capital far Yore dividend paying than it would be otherwise. Good moral character, scientific temper, self-dependence, patriotism, social and environmental awareness, single-nests of purpose, secular and broad outlook, fortitude and sense of human values, like compassion, truth, peace, non-violence, and charity, are some other aspects of education.

Market Potential for Packaged Water Industry in India

Market Demand and Market Potential in Packaged Water Industry in India Packaged water or Bottled water industry, colloquially called, the mineral water industry, is a symbol of new life style emerging in India. Use of mineral water has gradually increased in India due so widespread shortage of pure hygienic potable water. While a large segment of the population is struggling to get access to potable water supply, a new generation – especially in the urban areas – is getting accustomed to bottled water. Drinking water supplies in many parts of India are intermittent. Transmission and distribution networks for water are generally old and badly maintained, and as a result, are deteriorating. India is one of the biggest and most attractive water markets in the world. It is considered the 10th largest packaged water consumer country in the world. The boom time for Indian bottled water industry is to continue- more so because the economics are sound, the bottom line is fat and the Indian government hardly cares for what happens to the nation's water resources. Corporate control over water and water distribution in India is growing rapidly from being confined to the uppermost echelons of society, packaged water has now become a commonplace commodity and almost a necessity in metros. After witnessing historic growth in recent years, it has become a Rs 3,000-Crore industry, one that is slated to only post healthy growth rates to become a Rs 10,000-crore business in a short span of time. The market in India has grown tremendously over past decade and is said to have a humongous growth rate of 38% per annum as against an international growth rate of 7. %. Market experts observe that there are more than 1800 water brands in India, of which are most are local or regional brands which are often classified as unorganized sector. The key brands in the organised sector include Bisleri (Parle), Kinley (Coca-Cola), Oxyrich (Manikchand), Aquafina (Pepsi Foods), etc. In this industry it is popularly said DEMAND OF WATER WOULD NEVER GO DOWN†¦ & WATER WOULD NEVER BE OUT OF BUSINESS While the single largest share in the mineral water market might still belong to an Indian brand — Parle's $52 million (Rs. . 5 billion) Bisleri brand has a 40 percent share — multi-national corporations are not far behind. It has been a pioneer in launching the concept of packaged drinking water in India. It has been so popular with the masses that even today most of the people refer to mineral or packaged water as ‘Bisleri'. Nestle and Danone are vying to purchase Bisleri, and Pepsi's Aquafina and Coke's Kinley brands have been extremely successful in edging out many of the small and medium players to buy-outs and exclusive licensing deals. In less than two years since its launch, Aquafina has cornered 11 percent of the market and Kinley has almost a third of the market. News reports indicate that other MNCs like Unilever are also eying the market. Today packaged water is the fastest growing industry in the beverage sector. Western region of India – the largest market The western region, that is Maharashtra, Gujarat and Goa, accounts for a large chunk of around 35-40% of the overall domestic market. Key players in the western region such as the Manikchand Group, Coca-Cola India, Amul India, are keenly contemplating organic and inorganic growth strategies, launch of new brands, venturing into newer segments and so on. Companies in the region are using a combination of various strategies to tap business opportunities such as tie-ups with cinema halls, retail outlets, hotels, hospitals, super markets, institutions and other distribution channels, which abound in the western region of the country. Managing logistics is at the core for the success of bottled water manufacturers. Indeed, groups like Amul India are deliberating using its existing retail network to market and distribute its bottled water. This region is also poised to make a notable contribution to the great Indian bottled water growth story in terms of taking lead in launching water variants and newer sub-segments like mineral water, spring water, flavored water and so on. Here also Biseri has emerged as a market leader. Further Scope of Growth in the Industry As the purchasing power and health and hygiene consciousness of Indian consumers improves, the consumption per person is likely to grow exponentially. Not surprisingly, the market is estimated to reach the Rs 5,000 crore mark by 2010. Going a step further, more optimistic market experts anticipate a 20 fold leap from the current market size within the next 10-12 years. Apart from increasing affluence among domestic consumers, exports would provide a further trigger to the industry. Exports of natural water, particularly to US and Europe, would drive growth for domestic players. As per industry forecasts, the demand for potable water is expected to exceed supply by 2020. Not surprisingly, given the lucrative western market and robust growth prospects, many large Indian corporate houses and multinational companies are interested in acquiring strong Indian brands. The acquisition of Mount Everest Mineral Water by the Tata group is testimony to this trend under which Tata Tea plans to leverage its existing overseas network to distribute natural water, the world over. Also with the increasing international tourism demand for hygienically packaged water is expected to grow manifolds especially with the Commonwealth Games in October 2010. Thus despite recording exceptional growth rate in past, packaged water industry has a huge growth potential in terms of market size. There are still rural and semi rural areas to capture. With 19% share of the unorganized sector low priced segments are still left un captured.

FDI Strategy Essay Example | Topics and Well Written Essays - 1500 words

FDI Strategy - Essay Example It is running a thriving business almost in all major countries across the globe and conceivably that is the reason why it is known as the largest conglomerate retailer in the world. Wal-Mart is frequently known as a hypermarket, it works to sale diverse range of commodities and services to the buyers; like from pet shops to cellular phone stores, meat to dairy products. ‘Low price always’ is the catchphrase used by the famous retail organization commonly; it provides goods at the most viable and affordable prices (Stone, 1997). It is likely that majority of the clients of Wal-Mart have no bank accounts and their earnings are less than that of the general average income of the country (Stone, 1997).The company was established in 1962 and helped in serving a healthy contest for all the other small retailers in the economy. Wal-Mart stores are now making substantial amendment in their performances, measures and policies that would help to endorse the use of service animals by customers with disabilities (Lane, 2010). These animals play a chief role to serve independence to people with disabilities. The organization allows animals in their provisions that are well taught; to support people who are physically handicapped (Feed the Future, n.d.). Taking into consideration the world financial disaster the organization has currently changed its catch phrase to ‘Save Money Live Better’ and has efficiently reduced the price of many products sold by them. 2. Analyze the challenges and advantages of FDI for the MNE in the country you selected. The essay explains Wal-Mart’s business attempt in Egypt. The economy of Egypt is a growing economy. In 1990’s the country have received series of financial benefits from the International Monetary Fund (IMF). The nation has received several debt reliefs due to its participation in the Gulf War. All these factors have been responsible for the nation’s considerable macroeconomic performan ces. From 2000 onwards the country has undertaken strict monetary and fiscal policies. These policies undertaken in the country have helped the nation to be liberal towards free market principles and made it open for prompt foreign investments. It is most advantageous for business firms like Wal-Mart to invest in emerging economies like Egypt. This is because these economies have infinite development potential within them. Investing in Egypt will help the company to dramatically improve its portfolios. On the other hand the political and economic conditions of an emerging economy are highly volatile thus it can give favorable or even unfavorable uncertainties to the foreign investors. Wal-Mart should not hesitate investing in Egypt because of the possibilities of unfavorable uncertainties, as this is common to any foreign investments made either in developed or in a developing economy. The markets of most of these economies are fast growing, thus foreign investors may diversify inve stments across several market segments. Moreover the Gross Domestic Product (GDP) of Egypt has been $527.6 billion in 2010, $536.9 billion in 2011 and $548.8 billion in 2012, shows a growing trend in the income level of the county (CIA, 2013). Thus if Wal-Mart invests in Egypt it would experience good market demand because along with the rising income level, the purchasing power of the consumers is improving. However there is a strong disadvantage that may arise as a challenge to Wal-Mart while investing in Egypt, the markets of emerging economies